SEO is the art of making sure your website is well-structured and optimised so that search engines understand who you are and what you do. It works alongside paid search to drive relevant traffic from the search engine result pages (SERPs) to your brand and business.

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    Search Engine Optimisation (SEO) should be at the heart of any company’s digital marketing strategy. In short, SEO is the process of developing your website to improve organic visibility in search engines such as Google and Bing, making it easier for your customers to find you… but there is a lot more to it than that!

    Our expert SEO team delivers tailored strategies that drive your business objectives. Whether you require a fully outsourced strategy, production and implementation or you need strategic support for your internal team, we can help your business. We know that no two brands are the same, so we work flexibly to fit you team’s needs and your company’s goals.

    Why Invest in SEO?

    When you search for something online, how often would you go past the first page of results on Google? Not too often, right? If there is one thing that all the companies on that first page of results have in common, it’s that they’ve invested in their SEO strategy. Red Hot Penny is here to help you climb the rankings and acquire new customers with a long-term, trustworthy plan of action.

    Our approach

    We think audience first, using data insights backed up by technical excellence to create relevant, engaging, measurable, and most importantly, successful strategies. Our technical and creative teams work closely together to ensure cohesive content production, targeted outreach, link acquisition and authority building techniques, that will show your users the value you can provide with across all your services.

    Our own values as an agency are reflected in how we execute every strategy. We are positive in our approach, bringing the same levels of energy and enthusiasm to each client. We build authentic relationships through transparent, open, and honest communication. We always ask ‘why’ so we challenge what is normal practice for our clients and drive better decision-making. We aim to create one team that works collaboratively with a holistic approach to every client, embracing challenges and shared thinking.

    How Red Hot Penny can help?

    At Red Hot Penny, our SEO team brings years of industry experience to come up with a bespoke strategy for each client. Their expertise incorporates technical, off-page and on-page SEO, and content marketing tactics which ensure everyone we work with has a comprehensive, well-rounded approach, tailored specifically to their business.

    To give you an insight into what our team can do for your business, we specialise in the areas outlined below:

    • SEO strategy – we want to maximise every search opportunity for your business by providing a tailored, comprehensive strategy. We’re not afraid to let businesses know what they’re doing wrong, but we will always be collaborative when formulating our campaign strategies.
    • Ecommerce SEO – with a massive boom in eCommerce that shows no signs of slowing down, your optimisation strategy is vital for delivering an exceptional online shopping experience. We can help plan and deliver a strategy which will boost visibility of your brand and your products, bringing potential customers to where you want them to be – your website!
    • Technical site audits – this is a crucial initial stage of any SEO strategy. Essentially it is a ‘health check’ to understand where your website stands against technical SEO best practices. We unearth any technical issues and advise on fixes that can be implemented by your developers to get your site performing where you want it to be.
    • Local SEO – optimising your online presence in your local area is an essential step in acquiring customers near you. With a number of key elements to get on top of such as Map Pack ranking, local SEO keyword research, ranking factors, and audience intent, amongst others, we can manage the process and get you in front of a highly valuable local audience.
    • International SEO – we have numerous international clients, so we understand the challenges of a global SEO strategy. We know that SEO differs from country to country, so we treat every region you operate in with a distinct approach that addresses technical SEO, site structure, content transcreation and on-page optimisation.
    • Website migration – domain change, design change, re-platforming or even classic protocol change (HTTP to HTTPS) on your website can be an important step for a growing business, but it can also be a complex one. If not handled correctly, it can lead to significant visibility loss. We’ll provide a comprehensive migration strategy to protect performance and lay the foundations for your online business to prosper.
    • Training – we are always keen to collaborate with any in-house resource our clients already have, and this includes providing training opportunities run by our expert team. We can get you up-to-speed with all the fundamentals and tailor each session to suit your needs.

    Our Team

    Whether you’re a company in its early stages looking to build effective, long-term strategies, or an established brand looking to increase awareness, authority, and customer acquisition, our SEO team can help.

    If you want to find out more about what we can offer your company, then contact us today and see how Red Hot Penny can help to transform your business online.