Paid media gets your brand in front of an audience who are actively looking to buy your product or service. It works as part of your digital marketing strategy to drive action – getting qualified traffic to your site and capturing real estate on Search Engine Results Pages (SERPs).

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    PPC (pay-per-click) is one of the most common and cost-effective ways of advertising online across search engines and websites. If you want to get your business in front of the right people, PPC advertising is a fast and controllable method that gives great return on investment.

    Our team of PPC experts create campaigns which are perfectly aligned to your company’s goals, understanding every aspect of your business and its target audience. We combine the power of data and Google Ads with our extensive industry knowledge to increase sales, lead generation and brand awareness. Whatever your business and whoever your audience, we can help you on the next step of your customer acquisition journey.

    Why invest in PPC?

    With so many potential customers out there, it can be hard to cut through the competition and connect with your target audience. But PPC is the perfect method to do this. With well-rounded PPC campaigns, you can increase visibility faster than other channels, honing in on a targeted audience that can boost conversions and brand awareness.

    Our approach

    At Red Hot Penny, we tailor our approach to each account, using our extensive experience and account data, not a ‘black box’ solution. Each business is unique, with its own unique requirements and goals for progression.

    We work hard to drive profitable growth across all our PPC accounts. Establishing costs, margins and profits at the initial stages of any campaign means better decision making on the account and brings better results.

    Our values at Red Hot Penny are evident in how we approach each client and their aims. We are positive and proactive, consistently finding new ways to keep you ahead of your competitors. We build authentic relationships through honest communication and efficient, open account management. We always ask ‘why’, challenging current practices to drive better decision-making and, ultimately, profitability. We aim to create one team, working collaboratively with internal resource to produce the best possible results.

    How can Red Hot Penny help?

    Our PPC team brings a wealth of knowledge, experience, and insight from years of working with B2C and B2B clients across varied sectors and specialities. The most popular PPC management platform is Google Ads, and our expertise in this area covers the full spectrum of Paid Search, Remarketing and Google Shopping amongst others.

    More detail on each of our PPC specialities and our tailored approach is below:

    • Paid Search – appearing at the top of a search engine results page is amazing for brand awareness and targeted traffic, and paid search allows you to achieve this almost instantly. We work closely with all our clients to establish clear goals, budgets, keywords, and landing page optimisation to produce great results for your business.
    • Remarketing – targeting users who have already visited your site through remarketing means that you can convert browsers into buyers. Google Display Network allows you to re-engage potential customers with ad copy, images, and video, showing them throughout the search experience that your offering is one they can’t turn down.
    • Shopping – Google Shopping is a prominent feature of search engine results but unlike paid search, you can display products with an image and a price. We take away all the stress of getting started with Shopping and achieve excellent results and ROI.


    Andy Boreham

    Head of Paid Media

    Team RHP Andy B Biddable Media

    Chris Comber

    Paid Search Manager

    Chris Comber

    The experience and expertise of our PPC Team mean that whether you’re a niche start-up or a multi-national business, we can offer a solution to suit your needs.

    If you’d like to find out more about what PPC at Red Hot Penny can offer your business, then feel free to get in touch.