Insights gives you access to the data and analytical skills that will empower your team to showcase their work to the wider business, and constantly learn and improve to make better-informed decisions. So, you can confidently plan your marketing strategies, get to know your target audience better, and tailor your product offering.

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    Google Analytics and Google Tag Manager 

    We implement Google Analytics and Google Tag Manager, provide audits on your existing accounts and provide training to help you get the most from your data. Our experts make sure you can trust your data’s integrity and use it to inform decisions.

    Measurement Strategies

    Track the KPIs that make a difference to your business with a tailored measurement strategy. We support your team to identify opportunities to make the most of, and blockers that could hold you back.

    Strategic Deliverables

    Improve the effectiveness of your campaigns, product offerings and overall marketing strategy with strategic deliverables including search term calendars, trend topics and opportunity analysis. Designed to help your team to stress-test assumptions and back-up key decisions throughout the year.

    Attribution Advisory

    We work with you to find an attribution model that fits with your business. We’ll look at how channels higher up the funnel contribute to your business’ revenue and how moving away from a siloed, last click approach can grow your bottom line.

    Why Red Hot Penny?

    Here at Red Hot Penny, we’re very familiar with data. We’re a Google Premier Partner and, what’s more, every single member of our team is Google Analytics qualified.

    We get into the nitty-gritty of your brand to understand the workings of your business and provide an insights solution that’s unique to your needs.

    We work with you to establish what you need and help you ensure data integrity from the very beginning. And, we’re able to pull in knowledge from our different channel experts to ensure the interpretation of the data is relevant to you and up-to-date with latest industry practices.

    If you want to make better decisions to help support your team’s work, contact us.