With social media capturing 30% of all time spent online (GWI), paid social offers a way to get your brand in front of thousands of people in an instant. Be present at every point of the customer purchase funnel with ads that are targeted to a finer degree than on any other platform.
Paid Social campaigns help your brand achieve huge exposure as consumers browse social media, and bring people to your site to purchase. Our paid search experts create highly-targeted, engaging Facebook and Instagram ads to drive brand awareness and sales, and work alongside our in-house designers to ensure we’re creating ads that both stand out and look at home in highly-visual newsfeeds.
Campaigns are designed to capture your target audience and grow top-line revenue and awareness. We target consumers through demographics, interests, location or behaviours to create the perfect campaign for your business. Campaigns can be long-term or seasonal and agile to support your short and long-term business goals. Take a look at some of the Paid Social results we’ve achieved for clients like Lipsy, Megabus, M&S and more in the case studies.
With over 2 billion monthly users, Facebook offers a unique opportunity to segment your audience and target them directly with engaging content and promotions. We run carousel ads, static ads, canvas ads, video ads and collection ads, tailored to your campaign goals.
With over 500 million monthly users, Instagram holds huge revenue potential for brands. Primarily a photo-sharing platform, Instagram offers an opportunity to integrate targeted visual content into consumers’ feeds - allowing for brand exposure and conversion opportunities.
Advertising on YouTube can be highly effective, with over 5 billion videos viewed each day globally. Video content in the form of TrueView Discovery, TrueView InStream and Bumper ads can help your business reach consumers with specific interests and channel preferences, and you only pay when they engage.
Other Social Advertising
We also run campaigns on Twitter, LinkedIn and Snapchat to reach your target audience on their preferred platforms.