What is Paid Media?
Paid media gets your brand in front of an audience who are actively looking to buy your product or service. It works as part of your search marketing strategy to drive action – getting qualified traffic to your site and capturing real estate on Search Engine Results Pages (SERPs).
It’s a great source of revenue for your brand, but you need to be able to optimise your return on ad spend (ROAS) to get the most out of the channel.
Why does your brand need Paid Media?
We’ve seen the search landscape change over recent years and your brand needs to do more to be at the top of the page and dominate the Search Engine Results Pages. Without paid media, you’re missing out on potential customers who are looking to buy what you have to offer.
If you’re not showing up when your audience are looking, you’re not going to be front of mind and your competitors are getting your business.
Why Red Hot Penny?
Ultimately, we deliver results. Our numbers do the talking and are the value we add for our clients.
We work with a transparent and open book approach. If you have questions or are unsure about anything, just ask us. We’re here to improve your confidence in paid media and as an award-winning team, who are both Google premier partners and Bing accredited we always approach things with the next steps in mind.
Contact us for a bespoke paid media strategy that will boost your brand awareness, conversions and revenue.