Measurement is at the heart of everything we do as an agency. We want to measure our performance, and give our clients the tools to do the same.
We bring our understanding and experience of the digital marketing industry and aggregated benchmarking data to every project we work on. And it all starts with insights. An understanding of online user behaviour makes sure you’re investing in the right areas of digital marketing to achieve your business objectives. Only once you’ve measured and optimised where you are with site performance, usability and interaction can you be sure that your digital marketing mix is best-informed for success.
Our Google Analytics Fundamentals training courses ensure that your entire team understands how to use the platform for reporting, to make informed decisions and to track campaigns, while our Google Analytics Advanced training session offers a more in-depth programme looking at conversion optimisation and attribution models. We then work with individual team members to show them how to apply the training to their role. Take a look at some of the insights results we’ve achieved for clients like Cath Kidston, Red7 and more in the case studies.
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Analytics audits and implementation
An in-depth review of your Google Analytics implementation ensures that the technical implementation and configuration align with current best practice. We work with you to understand your overall business objectives and craft a measurement plan to help you achieve those goals. We configure your account, brief your developers on any technical changes required, and even enhance your tagging through Google Tag Manager.
Performance and conversion optimisation
We work with your developers to ensure the on-site checkout process is optimised for success, remove blockers in the customer journey, and understand how to turn visitors into customers. We continuously monitor marketing channels to optimise marketing spend, increasing ROI and maximising profit by understanding what acquisition methods generate efficient conversions.
Automation, custom reporting and support
Automated reports help streamline your reporting process, while custom reports are designed specifically for your board-level stakeholders to show the value of digital marketing investment. We’re on-hand when you need any help extracting, manipulating, or interpreting the data you are collecting, understanding a report, or answering those “How do I/ Can I even?” questions about your analytics platform.