Digital copy needs to be persuasive. It needs to drive action. It needs to be discoverable. And read naturally. And be written in your brand’s tone of voice. And it needs to be unique. Our team of word chameleons create tailored digital content that speaks directly to your buyer personas and ranks in search engines.
With over 2 billion people worldwide expected to buy goods and services online in 2019 (according to Statista), the words we use to describe the products we’re selling become even more fundamental in the path to conversion. Unable to touch, feel and get a life-size view of products, the product and web copy is all they have to go by. So it has to be good.
We write optimised digital content for your customers, incorporating both short-form and long-from copy to help inform purchase decisions at every stage of the funnel. Take a look at some of the copywriting results we’ve achieved for clients like Tesco, Lowepro, Lipsy, Red7, Joby and more in the case studies.
Ecommerce product descriptions
Your brand needs unique product descriptions to avoid content-duplication with manufacturer-provided marketing text. We intersperse helpful and persuasive product descriptions that speak to your reader with natural-sounding brand specific and non-brand specific keywords, helping your products get discovered whilst avoiding penalties. We write in your tone of voice to provide a consistent brand experience at every touchpoint, and turn high-spec technical jargon into user-friendly copy. And we make sure content is the optimal length to display across devices, formatted for easy reading and designed to convert.
Keep the user flow moving on your website with copy that encourages goal-achieving actions by directly responding to your audience’s queries. From page body content to describe an experience or service, to homepage headlines and the little bit of copy that encourages users to fill out that contact form, every word counts.
Be there at each stage of the customer journey with regular onsite content structured around relevant user questions. We create shareable content campaigns to entertain, inform and engage your target consumer across various channels. Position yourself as a thought-leader with insightful blog posts, whitepapers, research articles, detailed guides and more, written to strengthen your brand and increase search visibility.