Top 5 marketing campaigns this March 2018, from Nike, Warehouse and Cadbury
Spring is finally here, and with it, a load of great content from brands launching new products, promoting events and addressing social issues.
Check out a few of our favourites from Nike, Cadbury and more.
Nike – Epic React
Nike kicked off their campaign for Epic React running shoes earlier this year, and we’ve seen a big push in their marketing activity since. The fully integrated campaign runs online, across social and in stores. It focuses on the technical design of the trainers, which use a newly-developed foam material that is cushioned and lightweight.
It’s all explained on Nike’s landing page where a combination of video, imagery and copy introduces the innovative trainers. Social posts have been building anticipation for the shoes too – showing the design process from inspiration to innovation.
But it was Nike China who took things to the next level with an in-store experience – putting shoppers into a video game. The ReactLand turned users into an avatar and got them to run on a treadmill wearing the Epic Reacts. The avatars made their way past world landmarks like the Great Wall of China before reaching the Statue of Liberty. Players’ progress was shown on large screens to get other shoppers involved too – take a look at the game below.
Warehouse – Curates the City
Women’s fashion brand, Warehouse, teamed up with fashion blogger Catarina Nogueira to launch their new season line. The feature – Warehouse Curates Lisbon – follows Catarina around Lisbon as she shares her style and travel advice.
The interactive campaign forms a clickable timeline with 4 shoppable looks. GIFs showcase the different areas in Lisbon, overlaid with spinning images of Catarina’s clothes edit and tips for exploring the Portuguese capital.
The campaign seamlessly matches stunning content with Warehouse products to give users a unique shopping experience.
Hands Away – Ghost Injuries
Hands Away is a mobile app, developed in France, that lets users report sexual harassment and assault. The app records the exact time and place of an incident, and lets victims connect for online support.
This month the makers of the app raised awareness of street harassment with their Ghost Injuries campaign. Using data collected from the Hands Away app, Snapchat geofilters were attached to the location of an incident to remind Snapchatters of the aggression women have faced in the same place they’e photographing.
The filters encourage users to become a Street Angel and report any abusive behavior they witness in public.
Cadbury and The National Trust – Easter Egg Hunt
With Easter just around the corner, Cadbury have started advertising their annual Easter Egg Hunt in partnership with the National Trust. The British chocolatier host Easter family days at locations around the UK as part of their long tradition.
A dedicated microsite has been set up to promote the egg hunts and help people find their nearest event. And it’s choc-full of specially created content, too.
Parents can find lots to keep little ones entertained over the bank holiday weekend, from downloadable puzzles to Easter egg hunt props. Plus, an exclusive digital book written by Frankie Bridge.
Cadbury have created a clever content hub that will really help frazzled mums and dads.
Starling Bank – #MakeMoneyEqual
International Women’s Day was celebrated at the start of March and brought plenty of campaigns drawing attention to women’s issues. Starling Bank decided to look at the different ways men and women are spoken to about finance, with their #MakeMoneyEqual campaign.
Looking at 300 articles, Starling Bank compared the language used in female-focused and male-focused publications. They found that women are stereotyped as ‘excessive spenders’ while men are pressured to be ‘adept financiers’ who should get involved with masculine activities like investing.
The campaign landing page sets out the findings and uses video to display the different headlines used by women’s magazines and men’s magazines when they talk about money. The mobile-only bank provider has set out a manifesto to change the way businesses talk about gender and money.
Enjoyed these creative campaigns? Take a look at last month’s round up.