Top 5 Christmas Digital Marketing Campaigns this December

We’re counting down to Christmas here at Red Hot Penny with a round-up of the best Christmas ads from across the web.

From Lego, to Cards against Humanity, and of course, John Lewis, these digital offerings are sure to get you in the festive mood…


Bookseller Waterstones is gearing up for the gift-giving season with a beautifully illustrated Gift Guide. A Winter Wonderland scene features categories like ‘Stocking Fillers’ and ‘Festive Reads’ to help you pick a gift for every friend and family member.

It’s not your typical gift guide – we think it’s a creative change from the ‘gifts for her/him’ standard. Plus, it’s already given us some great Secret Santa ideas.

December Digital Marketing Guide - Waterstones

John Lewis

We need to talk about Moz. The fluffy monster that’s taken over our TV screens for the past month also has a pretty strong online presence. John Lewis have set up a Monster Maker microsite, where children can create their own Moz and even take a selfie with him.

It’s hard to beat John Lewis when it comes to Christmas, and we definitely think the retailer has created another heartstring-pulling classic for their Christmas 2017 ad.

Click here to see Moz in action


Shopping can prove a stressful task for parents at this time of year, so Lego offers a helping hand with its Facebook chatbot, Ralph.

Users answer a series of questions about their budget and who the gift is intended for before Ralph suggests a few Lego products. As an added surprise, the chatbot gives users a free shipping code! All in the spirit of Christmas.

December Digital Marketing Guide - Lego Chatbot

Cards Against Humanity

American card game manufacturer, Cards Against Humanity, kicked off their holiday promotion in early November. In an extravagant marketing stunt, CAH vowed to save America and asked people to help by paying $15 in return for 6 surprises to arrive throughout December.

The first surprise – the company purchased a plot of land on the USA/Mexico border and distributed ownership, to prevent Donald Trump from building a dividing wall. Watch the video below to learn more:

Ashmolean Museum

The University of Oxford’s Ashmolean Museum released their digital advent calendar this month. It’s an artistic take on the traditional chocolate calendar, where each door reveals a piece of art on display in the museum plus a description of its history.

If you like the piece, then there’s the option to buy a print or Christmas card version. Check in on the calendar to see today’s featured piece.


We hope you enjoyed these Christmas creative campaigns as much as we have, and we already can’t wait to share the newest and biggest January campaigns with you to kick-off the new year!

December Digital content - featured image

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