Stories: Snapchat VS Instagram

Since Instagram introduced their Stories feature in August 2016, we’ve seen some copycat tactics coming from the platform. With every update, their stories became more and more like Snapchat as they introduced face filters, drawing tools and sticker embellishments.

More recently though, the platforms have been fighting it out with unique features including Snapchat’s latest offering, Snap Map. Each new feature can offer something new to marketers and brands, giving them the opportunity to put out increasingly new and engaging content.

And the winner is…

So, who comes out on top in the battle of the stories?

Both.

Snapchat and Instagram are as different as Yin and Yang so when it comes to deciding where to focus your marketing efforts, it all depends on your brand’s audience. Although Instagram has a wider reach, particularly when it comes to engagement with stories, Snapchat targets a slightly younger audience and is maintaining a steady growth.

Features for thought

Getting down to the nitty-gritty, the different features available on each platform is where Stories can really help your marketing strategy. Snapchat feels more personal and is great for creating ‘behind the scenes’ content. Plus, their Geofilters feature is great for product launches and can be used to target local audiences for a personalised feel.

Instagram on the other hand, provides marketers with an opportunity to create more polished content with an excellent user experience. The ability to embed links, hashtags and user tags to a story means that advertising is more seamlessly integrated with the content.

For Snapchat and Instagram, the Story Wars continues and we can’t wait to see what’s next…

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