From One Marketer to Another – The Book Launch
On the afternoon of the 30th May, we were joined by some of the leading lights in retail marketing to launch our brand-new think piece – “From One Marketer to Another” – at Google HQ in London. And if you weren’t there, you really missed out.
What did you miss?
We were lucky enough to be joined by Howard Harrison, CEO of Knomo, Stephen Power, Agency Development Manager at Google, Hugo Taylor, Co-Founder of Taylor Morris eye-wear, Clare Gilham, Head of Marketing at Feefo, Jamie Rockers, Head of PR & Social at Crabtree & Evelyn, Ben Greener, eCommerce Development Manger at Andertons Music, Sonoo Singh, Associate Editor of The Drum, and Nick Udall, Head of Marketing at SmartDebit.
The afternoon was hosted by our Head of Marketing, Russ Powell, and saw our keynote speakers and panelists delve into the five key challenges discussed in the “From One Marketer to Another” think piece and share their own personal views and advice on how the attendees could, and should, tackle them – from one marketer to another.
The panellists also took part in the world’s first ever “Slam Down” championships, where they went up against each other in quick-fire debates on a variety of trending topics like Augmented Reality and the usefulness of Linkedin with the audience deciding who would be victorious and take home the custom-made champion’s belt.
The Think Piece
The “From One Marketer to Another” think piece is a one-of-a-kind piece of content that explores the five big challenges marketers are all facing right now – knowing your customer, how to use social properly, embracing the mobile revolution, making sure your brand is loved and proving the return on marketing spend –to highlight the areas we as marketers should be focusing on and kick-start open and honest conversations.
The 158-page beast of a think piece also includes first-hand insights on the five challenges from senior marketers at Crabtree & Evelyn, Zoggs, Get the Label and Seven Boot Lane, and how they’re tackling them right now.
The think piece only exists as a rather sexy physical book at the moment, so if you’re a retail marketer and would like to request a copy – completely free of charge – just fill out the form below and we’ll get one in the post to you.