5 Brands Celebrating Pride Month with Content
This month, people around the world are celebrating LGBT Pride. Parades and events are held in June to commemorate the Stonewall riots and to celebrate the impact of the LGBT community.
It’s also a month where we discuss some of the issues that the community faces and raise support for charities who can help.
These brands are using content to do just that. From a hilarious Cards Against Humanity campaign to a practical tool from PFLAG Canada, we’re taking a look at the best content from Pride month.
Cards Against Humanity – Pride Pack
Makers of the self-described ‘party game for horrible people’, Cards Against Humanity released a special themed Pride Pack this month. It’s full of limited edition cards to add to your game, with all profits going to Howard Brown Health, a US-based charity.
But they released it in true CAH style, with an absurd landing page. Featuring animated illustrations of advocates like Cher, Ellen and RuPaul, the page sarcastically declares Cards Against Humanity a Gay Icon. It then goes on to sell two versions of the pack – one with glitter, one without.
Their trademark irreverent tone even makes its way into the FAQs section and it’s the perfect example of a brand knowing their audience.
Nike – Be True
Nike have partnered up with their equality ambassadors including LGBT athletes in their Be True For Equality campaign. With a mission statement to make sports more inclusive, Nike are announcing their financial support for organisations that fight for equality through their Be True fund.
The campaign introduces Nike’s equality ambassadors in their own words and encourages users to get involved by adding their own picture to a photo mosaic with words of support. Nike fans can also show their support with items from the equality collection made specially to celebrate Pride month.
Kenneth Cole – Tied with Pride
Kenneth Cole have been supporters of LGBT equality for 25 years, so to celebrate this year’s Pride month, their Kam sneaker was given a makeover with a rainbow stripe. This detail signifies the brand’s continued support of the community and encourages wearers to show their support.
To launch the new products, the Tied with Pride campaign gathers together 6 individuals from the LGBT community and profiles their stories. Take a look at the campaign video below.
PFLAG Canada – Destination Pride
Canadian charity PFLAG provide education and support for people on the issues of sexual orientation, and gender identity. They have plenty of helpful resources, including their Destination Pride tool.
Using data from around the world, the tool gives each location a score based on the status of the rights of and sentiments towards the LGBT community. It’s designed to help travellers understand their destination’s level of acceptance.
The website uses data visualisation to present scores and breaks it down into different categories using the Pride flag.
Instagram – #Pride2018
With its majority youth following, Instagram has been established as a place for activism and expression. And to celebrate the fact, along with Pride month, the social media platform introduced 5 young LGBT leaders to their role models to encourage conversation about their work and lives.
Instagram wants to encourage others to discover and connect with their role models through the platform. So, working with GLAAD, Instagram identified the hashtags which the LGBT community use to communicate and have given them a rainbow gradient for Pride month to show their support.
They hope to create a safer, more inclusive community on Instagram and are using positive messaging to do this.
These are just some of the ways content can be used for good and we hope they’ve left you feeling inspired. Don’t forget to check back next month to see more of our top picks.