Truly understand your data. Make better decisions. Protect your brand.
Your data should drive every digital marketing decision you make for your brand. But do you know if you can actually trust your data? And when was the last time you scrutinised how you capture data? Poor data means poor decisions. And if the tools you use for data capture aren’t up to scratch or aren’t configured properly you could be leaving your brand open to some potentially devastating consequences.
But, help is at hand. We can make sure you can trust your Google Analytics data, so that every tactic and strategy is fully-informed for success.
We’ll help you to better understand and get closer to your core customer with our Google Analytics health check.
With our multi-faceted audit of your Google Analytics account we look at compliance against Google best practice for:
- Configuration – How your Google Analytics account is set up, whether you’ve got the right tracking code implemented, and if you have the right integrations and filters in place.
- Acquisition – Whether you’re using UTM tracking and channel grouping properly so you can effectively measure campaign performance and prove which activities are driving acquisition.
- Behaviour – Looking at site bounce rates, page views and demographic data to see if it’s doing what you need it to do.
- Conversions – So you can understand how and why customers convert throughout their journey with your brand, looking at ecommerce tracking, transactions and goals
We’ll also offer recommended resolutions once your analysis is complete – this isn’t an audit with no action – and it will cost you absolutely nothing. Our Google Analytics health check is absolutely free.
We’ve already carried out health checks for a number of brands. The average score for an initial health check is just 39% and in fact of all the health checks we’ve done 3 out of 4 clients were less than 50% compliant with the lowest score being a scary 9%.
Data-driven digital marketing
We help online retailers and ecommerce brands that want to grow to identify and acquire customers through our mix of marketing services. Our Insights team measure how your site is performing currently, and how it could perform even better in the future. We can configure your account, advise your developers of any technical changes needed, and make sure your tagging is all set for capturing trusted data. This will help you achieve your goals and keeps you on top of latest Google Analytics developments.
All you need to do is let us have read-only access to your Google Analytics, and we’ll take it from there.
Just fill out the form below and we’ll be in touch about next steps…