Case Study

Growing Social for World of Wallpaper

  • 3,246 Engaged Users
  • 150% Increase in followers
  • 10x Increase in Engagement

THE CHALLENGE is a family owned business providing wallpapers and home décor from their ecommerce site. Red Hot Penny were tasked with growing audiences, driving engagement and getting click-throughs to site across the business’s Facebook and Instagram accounts. After just one month, here are the results…


Our Social Media team carefully planned a strategy to reach the right audiences across Facebook and Instagram. Audience research, optimised posts and stunning content come together to meet World of Wallpaper’s social goals.

Finding an audience: To find potential World of Wallpaper fans, our Social Media team researched audiences across social platforms, with a key focus on Facebook. These audiences were then used to inform where posts were boosted to get them in front of the right people.

Optimised for success: Each post was optimised with World of Wallpaper’s goals in mind. Links to products were included and a strong Call to Action inspired engagement with the brand.

#MyWowWalls: Four videos were created under the #MyWowWalls hashtag to drive engagement with their newly found audience. They were published on Instagram and then Facebook for further reach.


Making an impression: World of Wallpaper’s online following more than doubled, seeing a growth of 150% month on month. Post reach increased across channels, with 148,957 post impressions being made.

Effective engagement: People were engaging with the posts too, we saw 3,245 users engaging on Facebook and Instagram, up by 1242% on the previous month. #MyWowWalls videos got 6336 views and what’s more, cost per engagement remained low, at just 0.005p.

Driving action: With links included in the posts, World of Wallpaper saw an increase in the number of clicks through to site – by 2773% month on month.

World of Wallpaper Social Media Audience Growth Case Study

What Our Client Said

Using Red Hot Penny really grew our social media presence on Facebook in a short space of time. We look forward to working with them in the future to further grow our social media following.

Sarah Haunton-Jones, Merchandising Manager

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