Case Study

Helping SanDisk and Western Digital grow their network of channel partners

  • >5000 Product pages monitored
  • >100 Resellers
  • 9 Languages managed

With the need to find a more effective way to manage their large network of resellers, how did SanDisk monitor over 5,000 product pages in over 9 languages to achieve higher conversion rates? 

What were the main business goals for SanDisk?  

When flash storage solution providers SanDisk and Western Digital connected with Red Hot Penny, they were keen to find a more effective way to manage their large network of resellers across EMEA.  

SanDisk needed to make sure their rich assets and syndicated content were live and present on their resellers’ sites. Having this syndicated content visible on e-commerce sites can help to improve conversion rates by 20%.

How did Red Hot Penny help SanDisk achieve success?   

We worked with SanDisk and Western Digital to offer content syndication management. This was made up of two parts: project management and content audit. Once this was complete we supported the onboarding of new resellers for SanDisk and Western Digital to partner with. 

As part of our content audit for SanDisk we performed regular cross-checks across thousands of product pages to ensure syndicated product copy, videos and images were uploaded, live, correct, and all product specs were accounted for. 

We also wanted to make SanDisk and Western Digital’s jobs easier by managing projects to ensure content audit data was updated and reported back to them. 

As part of our plan for sourcing new opportunities, we built strong relationships with SanDisk and Western Digital’s syndication partners: Flix Media and CNET.  

Together, we continue to build relationships with newly onboarded resellers. 

What were the results of our content syndication programme? 

Content was uploaded to SanDisk’s content syndication programme and automatically translated into 9 languages. We helped to manage this across more than 100 channel resellers, and we continue to seek new opportunities to expand SanDisk’s content syndication program to other resellers. 

We made sure over 5,000 product pages were monitored and checked again and again to ensure syndicated content was live, present and all accounted for. 

The overall result was a smooth content syndication for SanDisk and additional resellers globally. 

If you need content to ensure your products are being listed and described in the best way for optimum visibility, contact Red Hot Penny for a personalised look at how we can help you achieve greater success.

Sandisk Digital Marketing Case Study Feature

What our expert said

SanDisk and Western Digital’s syndicated content added a lot of value to their channel partner marketing tactics. Correctly displaying this copy across relevant product pages would be paramount for amplifying content and maximising revenue potential. We’ve been working with SanDisk and Western Digital on their content syndication program for many years now, and continue to work together to grow their channel partner relationships and boost awareness and conversions.

David Schulhof, SALES & MARKETING DIRECTOR

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