Case Study

Delivering online growth to Price Right Home

  • 185% Increase in PPC transactions YoY
  • 61.5% Increase in organic revenue YoY
  • 365% Increase in Shopping revenue YoY

THE CHALLENGE

Family-owned retailer Price Right Home were looking to grow their business online with Red Hot Penny’s help. A combination of our PPC and Biddable Media, Organic Search, Copywriting and Creative Content services has helped the retailer to achieve fantastic results.

THE SOLUTION

Growing the online presence and revenue of Price Right Home required a strategic plan which utilised the efforts of both our PPC and Biddable Media, Organic Search, Copywriting and Creative Content services. These complement one another by driving both paid and organic traffic to site to ultimately boost conversions.

Introducing Amazon: First thing on the agenda for our PPC and Biddable Media team was introducing Price Right Home to Amazon advertising. Setting up an account with the platform and ensuring it was well-managed meant that Price Right Home’s advertising was able to reach a large but targeted audience.

Under new management: Taking over the retailer’s AdWords account, we were able to apply best practices and ensure a more efficient management of the platform. The same was applied to their Shopping account and as a result, we increased revenue year on year.

Organic search overhaul: The Organic Search team also got in on the act, putting a plan in place to increase organic traffic and revenue. Conducting a technical site audit and a mobile audit, we were able to consider actions that would help the Price Right Home website perform better. Working with Red Hot Penny copywriters, fully optimised fresh content was uploaded to the site to improve search rankings.

Helpful content please: Our Creative Content team were also tasked with creating helpful content for the Price Right Home target audience. An infographic on toddler beds was produced to drive more traffic to this category and position the retailer as industry leaders.

THE RESULTS

Paid search does more: With our team at the helm of the retailer’s Adwords account, they saw the number of pay-per-click transactions grow by 185% year on year. There was also an increase in revenue by 225% YoY.

Shoppers convert: Their Shopping account also became more efficient with the conversion rate being 85% higher YoY. They saw an increase in revenue from the channel –  by 365% YoY.

Organically grown: The amount of revenue from organic search channels grew too, with an increase of 61.5% YoY.

What our expert said

A combination of paid and organic search services not only helped to drive more conversions and revenue for Price Right Home, but it also helped to generate brand awareness for the growing retailer as searchers saw multiple ads and links appearing in results. We continue to produce creative content that is in keeping with the friendly, familial tone of the brand to help make a consumer’s buying journey easier

Dan Coleman, Digital Marketing Director

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