Helping Cath Kidston get trustworthy data from their Analytics account
- Trust Analytics audit and reconfiguration
- 2x Training sessions
- Support With data interpretation
British retail brand, Cath Kidston, needed to collect accurate and trustworthy data from their Google Analytics account. How did they configure their data technology to help grow their business even further?
What were the main business goals for Cath Kidston?
Modern vintage fashion and home brand, Cath Kidston, were experiencing issues with their Google Analytics account which had been set-up to solve a technical issue. Two years later the configuration was at odds with the brand’s business goals and wasn’t providing the useful, trustworthy data they really needed.
Cath Kidston needed Red Hot Penny’s insights team to review their account and validate the technical implementation and then make sure they could get all the information they needed to help grow their business.
How did Red Hot Penny help Cath Kidston achieve success?
Our insights team got stuck in by auditing and validating the technical implementation of Cath Kidston’s Google Analytics account. Next, we put together a measurement plan before bringing the internal team up-to-speed with getting the most out of their Google Analytics
Our analytics audit process checked 100 different technical implementation factors for Cath Kidston’s account, helping to fix and amend the architecture which wasn’t working to its full potential.
Once the audit of the site was completed, our insights team technically configured the architecture to ensure all the tools were put in place for future success for Cath Kidston to expand their online offerings.
What were the results
Cath Kidston’s Google Analytics account is now set-up to capture data they can trust and use specifically to help grow their brand. We continue to provide ongoing support to make sure the data Cath Kidston are seeing is accurate and they can use and interpret this data to achieve their business goals.
We documented the entire technical implementation process we set-up for Cath Kidston and detailed exactly how this process differed from the first Google Analytics configuration that was set-up for the brand. Now the Cath Kidston team have this handy document to refer to as a best-practice Google Analytics guide. They even use it to train new employees with the company.
If you need help updating and navigating your Google Analytics, we can help you understand your data to further grow your brand’s online presence, just drop us a line.
What our expert said
“Dan Coleman, Digital Marketing Director
Cath Kidston knew they couldn’t trust their data, and they knew they could trust our Insights team to fix their data. They had a very technical-heavy implementation they no longer understood on coming to us and as a business, they weren’t sure of the value that data was adding. They came to us to get them back on the best practice page, and I think we did just that. The Cath Kidston team are very happy, and we’re very happy.”