Head of Insights
What do I do?
As the Head of Insights, I spend most of my time glued to a screen drilling down into clients’ data; ensuring clients have identified and measured the right data using a data driven decision making (3DM) approach to inform business decisions and enhance performance. Working with internal teams, I provide insights to help fuel our clients’ strategies for the different markets aiming to achieve their business objective. When away from my multiple screens, either I am training clients on how they can get the most of Google Analytics for the needs of their business or on an adventure in sub-zero conditions.
How can you contact me?
What am I listening to?
What am I reading?
The Sagas of the Icelanders (Word of the Sagas) – by Jane Smiley
Hillstrom’s Fix it! – by Kevin Hillstrom
Travel brochures, blogs and tourist information sites:
An assortment of analytical and market trends blogs
Cookbook: ScandiKitchen: Fika and Hygge – by Bronte Aurell
What have I written?
Some of my handpicked articles: