Efficiency is central to paid search strategy, and we work towards the targets that suit you. Through meticulous planning, best practise structure and tight account management, we minimise risk and maximise ROI. Our holistic approach considers how all digital channels interact and empowers you to grow your PPC campaigns without sacrificing efficiency in performance.
Our PPC team offer a vast wealth of experience from many verticals, having had previous success on accounts of all sizes, from global travel accounts to big high street retailers. Whether you are a small/medium business looking to grow, or a have a big budget with bigger targets - we have the management and industry experience required to help you achieve your goals.
Timing in paid search is crucial. You need your PPC campaigns to move at the pace that your business does. You may not always get noticed when a sale has suddenly been launched on Friday for the weekend, so you need a responsive account manager who can facilitate these changes at short notice without sacrificing quality.
Your PPC campaigns are always changing. This reflects an ever-evolving audience of searchers. What works one month, may not work the next. Continuous testing is vital for ongoing improvement. We believe that testing should never stop. We analyse test results, improve the account through optimisation and then repeat. Thus ensuring your account is always improving.
Retargeting has evolved significantly in recent years. The targeting options available to us now offer us unprecedented granularity in which customers we talk to, when we do it, and what we say to them. Our utilisation of advanced retargeting technology allows us to take full advantage of these capabilities and bring further ROI to your digital campaign.
Transparency in how we work is part of our service, and helps us create a team-like relationship with our clients. We work hard, not only to help your PPC campaigns achieve its targets, but to help you understand what we are doing and why at all times. No process or method is behind the scenes, and we will offer you a relationship that is consultative, responsive and informative.