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DIGITAL PR

PRODUCT & BRAND LAUNCHES

Digital PR for eCommerce:

Our integrated approach of merging key PR, media relations and social media drives engagement with our client’s customers.  We work closely with our clients to understand their target market to ensure they stand out and generate impressive publicity for their new product.

DIGITAL PR & MEDIA RELATIONS

 

Targeted PR for every audience:

Using our vast network of media and publication contacts we are able to help brands navigate and communicate through target media. We aim to strengthen brand awareness and improve your ranking. PR is crucial in your digital strategy, make sure it’s up to scratch. 

BLOGGER OUTREACH

Blogger outreach might seem like PR 101 but it takes a lot of strategic thinking and preparation to ensure it is done properly. Our digital PR team at Red Hot Penny use their skills and creativity to communicate with bloggers who will love your product.

CELEBRITY ENGAGEMENTS

We all know that the best publicity any brand can get is seeing their brand endorsed by a popular celebrity. It’s one thing to send a celebrity your product, but at Red Hot Penny we ensure our clients engage with the right people for their brand whether through digital PR or traditional placements.

PRESS RELEASES

At Red Hot Penny we are proud of the quality of our copywriters, and these skills also go into the press releases we prepare. Whether you are announcing a new collection or a launch event for a new product, our digital PR team are available to communicate details to press.

LINK BUILDING STRATEGIES

Our aim is to build brand awareness for our range of clients, whether they sell dresses or interiors. We strive to strengthen their authority and ultimately drive traffic to their website through gaining new links to guide customers to them. Digital PR works seamlessly and effectively with Biddable, Social and SEO strategies to drive traffic through every digital channel.