White Cube


Since its inception at Duke’s Street in 2003, White Cube has grown into an international art powerhouse with additional galleries opening in Hoxton Square, Mason’s Yard and now the colossal 58,000 sq. ft. space of Bermondsey.

The gallery required an experienced digital agency to prepare an internal operations review and audit of all White Cube departments, their existing website, and internal infrastructure to facilitate a re-launch. 


Red Hot Penny worked with Cultureshock Media to carry-out an extensive internal and external audit of White Cube’s operations. An in-depth scoping & specifications document was then drawn -up, followed by a detailed information architecture and a plan for the gallery’s ongoing digital marketing and brand strategy.

The site audit identified the need to replace the existing payment gateway with a more efficient option, and to build a site that is mobile optimised. A third-party email marketing solution was also integrated via our email marketing application. 

  • Increased site visitors by 20% upon Q1 launch
  • Increased online sales by 12% upon Q1 launch
  • Complete control and flexibility over entire site content
  • Fully content managed email marketing capabilities


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