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Tori Murphy

Brief

Founded in 2012 by Royal College of Art Graduate Tori Murphy, this homeware brand was established with the simple aim to create products for the home with character and integrity, all woven and made in England. With stockists in seven countries including Harrods, Selfridges, Heal’s and Lane Crawford, Tori and her team operate from a studio in Nottingham and continue to work hard to grow a creative and determined English homeware brand.

Red Hot Penny was tasked by Tori to develop her social presence on Facebook, Twitter and Instagram as well as writing onsite content for her blog and improving her search engine optimisation. Tori Murphy is a current client who receives on-going support and consultancy from the Red Hot Penny team as well as a dedicated Account Manager.

Solution

At the beginning of the project with Tori Murphy, Red Hot Penny developed a plan for her blog and social media platforms. The goal of the project is to improve brand awareness, increase followers on all platforms and drive new traffic to the website to result in increased sales. Red Hot Penny established her target customer and competitors through extensive research and with Tori’s approval, we acted on our plan which included suggestions of new boards for Pinterest, the best days to tweet plus much more.

Results

"Red Hot Penny gave me confidence to tackle the new world of digital media, it's still early days but we are seeing a good response to our new strategy and I am looking forward to working together going forward."

Tori Murphy, Director and Brand Owner

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