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Spaced360

Brief

Spaced360 is a new portable loudspeaker developed with innovative new British technology that works with all Bluetooth devices. The brand has one aim: to unite the world in a new dimension of epic sound with their radical new speaker powered by patented airSOUND™ technology.

Spaced360 required a dedicated ecommerce site to market this unique product and its one accompanying accessory. The site needed to showcase the patented airSOUND™ technology the product uses, as well as the distinctive design of the speaker. The brand also required international support, and bespoke buying functionality to replace the default purchase option for the silver version of their speaker with a link to John Lewis, the exclusive UK stockists. 

Solution

Red Hot Penny worked with the Spaced360 team on the website design and usability, we managed to quickly deploy a site capable of international expansion that would support the product launch, with an enhanced user experience that optimised the site flow for conversion. Vibrant colours and patterns were incorporated into the aesthetic to draw attention to the key features of the speaker, and to reflect the different colours of the product cases. 

The new site was built on our Content Management System and fully integrated with the Warehouse Management System of SEKO, the brand’s logistics partner of choice. Additional areas were also added for the launch to promote the location of exclusive pop-up stores where visitors could test the product. 

Results

“We are very pleased with the speed with which Red Hot Penny were able to complete the project. The new site needed to have a very distinctive look & feel that would reflect the unique features of the brand and we had strict deadlines to enable us to launch the new speaker on time, but the development & design teams were extremely accommodating of all requirements and helped to make the site launch a success.”

Graeme Taylor, Marketing Manager, Spaced360

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