For 11 years, Snowology has provided luxury, fully-catered chalets to skiers and snowboarders in Sainte Foy, France. With a small and dedicated team, the business has always focused on delivering impeccable customer service and building a reputation for excellence.
Snowology required a newly branded and recognisable web presence to help differentiate their offering from competitors. The brand also needed a content management system that would be easy to maintain, so their team can deliver consistent and effective marketing messages each season, as well as improved social media management to boost customer engagement.
Red Hot Penny crafted an immersive brand strategy for Snowology and their sister brand Alpine Revolutions, to be implemented across their site and into their offline marketing activities. The branding was designed to drive bookings in the summer months as well as during the peak winter season.
Along with the new website and branding, Red Hot Penny planned, implemented and managed targeted social media marketing campaigns to drive brand awareness and increase engagement levels on Facebook and Twitter.
Following project completion, Snowology received a huge uplift in direct enquiries through the website, and the deeper levels of content added to the site also aided search engine optimisation.
The improved consistency in marketing messages and online branding drastically improved brand recognition, and paired with the targeted social media strategy, achieved a 10% increase in social media engagement levels across a 3 month period.