The idea behind MAT(T)erial and NATure came from the founder’s passion of the world that surrounds us. Based in Montreal Canada, Matt & Nat have been committed to not using leather or any other animal-based materials in their designs. They consistently explore new innovative ways to remain eco-friendly by experimenting with different recycled materials such as nylons, cardboard, rubber and cork.
Matt & Nat have taken the fashion world by storm in recent years and are now stocked on websites such as ASOS, Urban Outfitters and Next. Their timeless and durable designs are a favourite with fashion bloggers across the globe and have revolutionised the way we think about vegan accessories. The brand required an agency to bring their business over to Europe and help them become a globally recognised brand.
As part of the digital marketing project, Red Hot Penny evaluated Matt & Nat’s current digital marketing performance with the goal of driving site-wide ecommerce sales, increase conversion rates and return on marketing investment. Red Hot Penny manages all blogger outreach to increase the brand’s perception. We also optimise their site for search engines and launched a new Facebook account for France while managing all social activity in the UK.
Working closely with Matt & Nat, the digital team at Red Hot Penny searched for relevant and influential bloggers in the fashion and vegan industries while also targeting male and female markets. Through profiling and analysing each blogger’s status and importance we ensured each blogger than was contacted would follow through with a writing a positive review on the brand and the product themselves, resulting in great online PR.
So far there has been extremely positive feedback from Matt & Nat, their social and marketing teams are working closely with Red Hot Penny (even with the time difference) and we are pushing to build on the new Matt & Nat French Facebook account while improving the current UK account.
“If we want to continue growing and expanding internationally, we need to maintain a progressive and a proactive approach in our marketing strategy. We feel that we are accomplishing this by spearheading a digital marketing project with Red Hot Penny in 2015. We have learned that by nurturing the marketing side of the business, we can benefit considerably in ecommerce and branding.”
Paul Kohli, Ecommerce Manager, Matt & Nat