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Fouzia Madani

Brief

The Fouzia Madani Agency was founded to allow very selective artists in photography and design to develop their work. The agency's roster of artists produce timeless visuals and artworks - be it commercial or cutting edge - that motivate, inspire, challenge and unlock the potential of the brand. 

Fouzia Madani commissioned Red Hot Penny to create a new website design that would represent their new and forthcoming roster of artists and to provide a platform to promote the sale of their artists’ photographic prints, books and artwork.

Solution

Our design team worked from the core values of Fouzia Madani to create a design aesthetic for the new website incorporating a tight horizontal and vertical grid to add structure to the space and emphasise the artist imagery.

Many of the featured artists specialise in close-up and extremely detailed photography which had to remain the focal point. The website needed to reflect the featured photographer’s acute attention to detail, whilst providing an inspiring user experience that complemented rather than distracted from the art displayed.

Results

The new website is simple and clean, but at the same time forward thinking. Much like the Fouzia Madani brand. Our team adopted some of the more traditional techniques of print to construct a refined and paired back website that keeps the work of the artist at the foreground throughout. The aim of the website design was to create a platform that reflected the art which is featured; sophisticated, confident and cool.

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