Expressions Des Bijoux is an emerging luxury jewellery brand. The brand scours Europe’s finest jewellery workshops to curate a collection of unique pieces for women who cherish quality, individuality and that little extra bit of Mediterranean magic.
The company was in need of a distinctive identity, a significant online presence and a strategic email marketing campaign to reach their target demographic. Red Hot Penny was tasked with providing considerable digital and business consultancy to guide the brand in their first online venture.
Red Hot Penny created the initial scoping and specification document for the project, along with plans for optimised information architecture, a bespoke and recognisable website design and build, and a range of digital press campaigns to support. Our development team introduced a new payment gateway, and facilitated the integration of a third party email marketing platform with our CMS.
- Exceeded Q1 sales forecasts by 32% upon launch
- Complete control and flexibility over entire site content
- Fully content managed email marketing capabilities