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Twitter Celebrates Ten Years

Ten years ago Jack Dorsey, Twitter co-founder and current chief executive, published the first ever tweet that changed the way we communicate - "Just setting up my Twttr". From viral selfies and Kanye West rants, Twitter has provided many memorable moments. To celebrate, we have compiled our top 10 Twitter moments since the platform launched to show just how important it is to the world of marketing, communication and news.

 

10 - DAMN, DANIEL!

This catchphrase became a huge viral hit recently: some people are even getting "Damn Daniel" tattoos now. Two Californian teens, Daniel Lara and Josh Holz, posted a 30-second video where Josh praises his best friend's clothes, repeating "Damn Daniel". It earned the young Internet stars a lifetime supply of sneakers - they made headlines again by donating them to young patients in hospitals. A perfect example of how random social media can be.

 

9 - When Kim Kardashian broke the internet, for the first time. 

In 2014, Paper Magazine announced their latest cover star - none other than Kim Kardashian revealing her bare bottom. This image apparently 'broke the internet' after being shared on Twitter, what followed was a huge amount of memes and Photoshop edits that makes this Twitter moment worth a mention in our top 10. There was an uproar of superimposing other people's heads to her body, comparing her derrière to a glazed Krispy Kreme doughnut and even an image of the Rosetta probe landing on her exposed area.

 

8 - Obama announces four more years

Twitter is also a popular platform for politics, as President Barack Obama proves with his tweet announcing four more years in November 2012. His re-election announcement featured a photo of him embracing the First Lady and has now been retweeted over 780,000 times. It became the most tweeted tweet ever, until number 7 came along.

 

7 - Ellen DeGeneres' Oscar Winning Selfie

Ellen's selfie at the Oscars in March 2014 is still the most tweeted tweet of all time. When we checked today, the tweet had reached an incredible 3,340,367 retweets. The tweet featured a selfie with some huge names including Bradley Cooper, Jennifer Lawrence and Kevin Spacey. No wonder it received so many retweets!

 

6 - Getting close to Curiosity

A moment for the geek in all of us, NASA's Mars Curiosity Rover has it's own Twitter account and we love it! Curiosity first touched down on Mars in 2012 and let us know by sending a tweet which read "I'm safely on the surface of Mars. GALE CRATER I AM IN YOU!!!". The account now has 2.28 million followers and regularly sends updates of the Rovers journey and we are hooked.

 

5 - That moment a guy got locked in Waterstones

David Willis, from Texas, wrote on Twitter in October 2014 that he had been locked inside the Trafalgar Square branch of Waterstones. At 10.11pm, Mr Willis posted a picture showing a shuttered door and a rack containing pictures of Kevin Pietersen's autobiograpy, along with a message claiming he had been trapped inside for the past hour. He wrote: "This is me locked inside a Waterstones bookstore in London. I was upstairs for 15 minutes and came down to all the lights out and door locked. Been here over an hour now. Supposedly someone is on their way. #nofilter #london"

By the time he was forced to write his third tweet begging for help, he had received over 6,000 retweets! Once he was released, Waterstones took advantage of the social coverage and tweeted: "We're pleased to announce that @DWill_ is a free man once more. Thanks for your concern and tweets!"

 

4 - #GiveGregTheHoliday 

A security guard's leave request was shared across Britain, drawing in marketing firms and ending with a free trip to Las Vegas! Also in 2014, Greg Heaslip worked as a security guard for the Arcadia Group. He put in a leave request to his line manager but when his line manager discussed Greg's request with others, the email was inadvertently sent to thousands of Arcadia Group employees.

An Arcadia employee tweeted using the hashtag #GiveGregTheHoliday and within minutes more employees were tweeting. Interest in Heaslip's holiday inside Arcadia Group was so fevered that #GiveGregTheHoliday became a top trend in the UK with more than 2,000 tweets - and that is when the marketing started. Companies tried to put their messages across using the hashtag, including some like Miss Selfridge that are actually part of Arcadia Group. Finally, the tour operator Trek America took the marketing effort to its logical conclusion and actually offered Heaslip a holiday to Las Vegas.

 

3 - When Greggs handled that bad press like pros

Bakery giant Greggs was inundated with thousands of messages from Twitter users after a fake and offensive company logo appeared on Google. They impressively turned the PR nightmare into a positive social campaign when they tweeted Google offering them some delicious doughnuts if they fixed the problem for them. It resulted in a thread of comical tweets between Google and Greggs, which was finally fixed after a couple of hours. Greggs made one final request to sign off a great reactive campaign, asking Google if they could use their sausage roll shaped Google logo as the next doodle.

 

2 - Welcoming our Prince & Princess

The first son of Prince William and his wife Catherine was born on July 22, 2013. Breaking with the tradition of posting the announcement outside Buckingham Palace first, the birth of Royal Baby George was made public via Twitter, stating, "Her Royal Highness The Duchess of Cambridge was safely delivered of a son at 4.24pm."

A similar tweet was posted when Baby Charlotte came in 2015. After weeks of waiting and speculation, including Twitter votes as to whether the second baby would be a boy or a girl, @KensingtonRoyal tweeted that at 8:34am a Princess was born. There were more than one million tweets reacting to the announcement.

 

1 - The #DrummondPuddleWatch Mayhem!

Quite frankly, we're in shock that a puddle in Newcastle managed to get on the BBC, so it deservedly gets into our top 10. In January of this year, thousands of people tuned in to watch a live video stream on Periscope by a nearby office worker Richard Rippon. The puddle was blocking a popular pathway in the city centre and Richard became fascinated by the different ways people tried to cross it. More than 20,000 people were soon watching and Periscope's counter appeared to be struggling with the volume of new viewers.

The puddle spread joy across Twitter, one man even brought a lilo.

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