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The cultural challenge of global ecommerce

Global commerce is a natural progression for online retailers looking to expand their business. Emerging markets in China, Australia, and South America present exciting opportunities for success, and by 2018 ecommerce sales are expected to make up 29% of all global retail sales. In this new omni-channel world, however, it isn’t just about delivering to new regions that will bring about success, but truly understanding the subtle nuances of these new markets in order to operate effectively and in a way that is expected by the consumer.

Red Hot Penny’s partner company, and global logistics provider, SEKO Logistics has published an infographic to help retailers begin to understand the significance of cultural gaps in the global fulfilment process - particularly when dealing with returns.

Some of the differences are surprising, for example,

fashion retailers in Germany have a 50% returns rate,and in most parts of Asia it is customary for customers to cover the costs of returns shipping rather than retailers.

Many of these facts are relatively unknown, yet these country-specific trends are vital in helping ecommerce businesses implement consistent and cost-effective logistics solutions. Without an understanding of the shopping habits of a German consumer, a free returns process could quickly become an unwelcome and unexpected spend.

Any retailer that is considering entering new regions should be aware that shopping habits can vary considerably from country to country and should take care to ensure that alongside localisation of digital content, the service offering is adjusted to meet the expectations and legal requirements of each territory.

Find out more about global commerce with our partner SEKO Logistics.

2014-10-09 SEKO infographic.JPG (2)

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