British clothing brand, Sir Plus, has tasked Red Hot Penny with rejuvenating their current online marketing strategy. Red Hot Penny were recommended as an agency of choice by an existing client.
Sir Plus makes high quality clothing in the UK using ‘cabbage’, a term used in the industry to describe fabric that is left over after an order has been made up. Henry Hales founded Sir Plus in 2011 and has now formed contacts with major factories and fabric dealers across the country. They began by using excess shirting to make men’s boxers and then added waistcoats, jumpers, scarves and much more.
Through introductions from an existing client, Red Hot Penny established a plan of communicating the Sir Plus story to consumers. Social Media, Digital PR and SEO form the plan of action for the Sir Plus campaign, covering all social platforms, online publications and search engines.
The aim of the Digital Marketing strategy is to expand the reach the Sir Plus online store has, while also raising awareness of the unique background of the brand.
Henry Hales, founder of Sir Plus said of the appointment:
We've been really impressed so far with Red Hot Penny and are looking forward to growing the Sir Plus brand with them. With such a strong story to tell we just needed an equally strong and experienced agency to take our business to the next level. I’m confident RHP is the agency to do this.