Group activity trip specialists, Red7, has appointed Red Hot Penny as their Digital Marketing agency. The contract was won through a competitive pitch process against five other agencies.
Red7 is a group activity trip specialist, who specialise in hen and stag parties. Its trained experts have access to a large range of group activities and experiences overseas, and in the UK, to create a memorable event without the stress or sky-high cost. With 32 years of experience, Red7 offers a full planning service, from flights to activities and accommodation. Red7 have recently rebranded and relaunched their website, giving them a new look and improved usability.
The travel company required an innovative, dynamic and creative digital marketing agency to assist them with driving the business forward. Not only to retain their position as one of the main players in the hen and stag market, but to increase their market share to become number one in the sector. The decision was made to appoint Red Hot Penny following a competitive pitch process which included detailed proposals and presentations.
Red Hot Penny will be providing a range of connected services including Search Marketing, Digital PR, Display Advertising, Social Media Management, Website Migration and Creative Content Ideation and Distribution. They will be creating interactive, fun and shareable content that relates to Red7’s clientele, with the aim of raising brand awareness and increasing holiday bookings.
Sara Rowland, Head of Brand & Marketing at Red7 said of the appointment:
With our new brand launch imminent, we needed an agency that could add huge value to our business proposition. Red Hot Penny’s approach was very thorough and professional. It was clear that everyone involved was an expert in their field, this made us feel very inspired and confident in their capabilities. It was a very flattering position to be in when people genuinely do want to work with your brand, and it's not just about getting business.