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Red Hot Penny ventures into education sector with Iver Academy

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Newly launched hair and make-up school, Iver Academy, has selected Red Hot Penny to design and launch their new marketing website alongside social media management and PR outreach.

Iver Academy is a school that welcomes the brightest and most creative hair and make-up students to learn alongside the best tutors in the film, television and theatre business. Held at Pinewood studios and beginning in September, the courses will provide opportunities for students to train with tutors who have won BAFTAs and EMMYs for their work.

Red Hot Penny’s design team have created a website that communicates the excellence of the course to those who visit, while the team of copywriters have written informative content that explains the details of the course encouraging students to apply. The copywriting included detailed interviews with the tutors involved to ensure the concept of the course was communicated correctly.

Alongside the design, build and content creation of the Iver Academy website, Red Hot Penny’s Digital PR team are raising awareness of the school by organising blogger press days, arranging tutor interviews with relevant publications and working with the Iver Academy team to create engaging content online. Social media management is also a large part of the strategy covering outreach on Facebook and Twitter.

Liz Tagg-Wooster, Principal at Iver Academy said:

Red Hot Penny have shown they have the ability to create a beautiful website to fit our requirements. Time is against us but I have confidence that RHP will promote Iver Academy well and encourage new students to attend the amazing courses we offer.

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