We’re very excited to announce that we have been shortlisted for the DMA UK Awards in the Best Use of Search category for our work with Lipsy London. We’re in good company too, with the other shortlisted agencies being MEC UK, In House, TMW Unlimited and Propellernet. The award recognises outstanding work in search engine optimisation, something which our SEO and PPC teams worked hard to successfully maximise for Lipsy.
When Lipsy approached us, they were keen to recover site visibility and build on the past success of PPC activity. Using thorough data analysis, a strong knowledge of the Lipsy site and those of its competitors, we were able to identify the timing and triggers that caused the decline in rankings. Choosing to work closely with the client, we integrated the best marketing practices into each of Lipsy’s departments to improve site structure and page value. By educating the Lipsy team on SEO and training them over the long term, we’ve ensured that the site maintenance is kept to a high standard and have helped to avoid the recurrence of errors that had caused the recent drop.
Results of our work together included a site category restructure, URL rework and changes to the user experience such as the checkout process. All of this delivered a significant and steady increase in search visibility. There was an incredible 94% increase in organic visibility for the site and a 21% increase in conversions. We also recovered visibility for the search term ‘dresses’ from a low position of 39th to an impressive 2nd.
We are very proud of the work and success we have achieved with Lipsy. By aligning ourselves with their ethos and fully understanding their business goals, we introduced a successful campaign that has delivered results and met their expectations.
The shortlists for these awards will be deliberated by 300 experienced judges in the digital marketing industry. We are very much looking forward to attending the awards night at Old Billingsgate on Tuesday 6th December for what promises to be a firecracker of an evening celebrating the success of some fantastic digital marketing agencies from all over the UK.
Join in the excitement and follow our countdown to the evening on our Twitter page or if you'd like to learn more about search marketing please get in touch with us via the form below!