Polo clothing brand, Polistas, to strengthen brand awareness and social media platforms with creative digital agency Red Hot Penny.
Polistas is the heritage lifestyle brand born out of the sport of polo. In 2001, Polistas was created to outfit polo teams with high quality clothing for playing in and for après polo. Today, Polistas is more than a polo team outfitter. Inspired by the extreme nature of the sport of polo, Polistas founder Johnny Lynn set out to create a brand that encompasses all the modern and classic aspects of the international polo lifestyle.
Polistas approached Red Hot Penny to improve the brands social media following and overall online presence. With active involvement in the polo community, Polistas has the potential to really strive on Facebook, Twitter and Instagram. Red Hot Penny will also drive Polistas on a PR level, inviting press and influential bloggers to events that Polistas are heavily involved with.
The Red Hot Penny SEO team will complete in-depth technical audits of the Polistas website, to ensure the online store is performing to the best of its ability. Working with the bricks-and-mortar store team, Red Hot Penny’s search specialists will make important changes and suggestions which will support sales and user experience.
Johnny Lynn, founder of Polistas said:
Polistas is delighted to be working with the smart and friendly team of online marketers at Red Hot Penny. We look forward to years of growth together as we take the brand to the next level of awareness and customer engagement.