Red Hot Penny has recently welcomed our new Senior PPC Manager, Ben Lipscombe, to the team. Here we ask him a few questions to get to know him better.
What is your employment background?
Having spent most of my working life in digital agencies, I started specialising in pay-per-click (PPC) in 2010 at Netbooster in a Digital Executive role. Having worked my way up to Account Manager, I moved to STEAK/360i in 2013 as Senior Account Manager to take on some larger projects and hone my skills at the top level. I gained valuable experience managing large teams across multinational accounts for both travel and retail clients, arguably the two hardest and intense verticals one can expect to manage in PPC. Having gained this experience in central London, my long term goal was to take these skills to a smaller agency who are on the up, and help them grow their PPC business.
What clients have you worked with in the past?
I have managed teams of 5+ for JD Sports, Enterprise Rent-a-car, LV Insurance and Emirates Airlines. These are some of the brands that stand out, I would say.
Do you have any exciting ideas to bring to Red Hot Penny?
After 5 years of experience you have a lot to draw back into when dealing with new clients and challenges, and have preferred methods and initiatives you want to introduce in almost every element of PPC account management. I have been lucky enough to work on some great projects with many very talented people over the last 5 years, and they have all helped contribute to my skill set and have helped provide me with a wealth of ideas I can now bring to RHP. Combine this with the essential openness to new methods and technology that you need to stay relevant in a rapidly changing industry, and you have an ever changing and growing list of ideas.
Why did you choose to join the Red Hot Penny family?
Two things are important to me at work:
1. I need to be in a place where I work with other talented people and will continue to get better myself without stagnating.
2. I need to be happy at work and become friends with the people I work with.
I joined RHP because I could have both in abundance. I was not planning on leaving my role at STEAK/360i initially, but after meeting David and Darren I felt like it would be a place I could be working for many years to come. The company have massive ambitions to grow, and I ultimately wanted to come to an agency I could become part of and help grow too. It was a perfect fit that I did not see coming at the time, and it was a hard decision to leave my last role. I have been here just over a month now and it is everything that I hoped for. Brilliant people, brilliant atmosphere to work in, and the perfect place for me professionally speaking too.
What clients are you working with at present?
I am currently working on accounts including Lipsy, Vector Watches, Larsson & Jennings amongst others.
Is there a sector you specialise in?
PPC is my specialist skill, however I have managed display and retargeting campaigns over the years, and have a lot of experience in data analysis. I have also been heavily involved in on site consultancy for ecommerce user experience too.
If you're interesting in joining the Red Hot Penny team, we're always accepting applications. If you're an expert in your field we want to hear from you. Go to our careers section for more details.