Red Hot Penny has recently welcomed our new Ecommerce & Marketing Assistant, Andy Rich, to the team. Here we ask him a few questions to get to know him better.
What is your employment background?
I am a recent graduate from Royal Holloway where I spent three fantastic years studying International Management. Throughout the course I studied and analysed how big brands have become successful in their industries. After graduating and spending a year working in events and administration for Ascot Life Church (a local church that meets at Ascot Racecourse) I began working in the Digital Marketing department for a global training company, getting to grips with SEO, PPC, ecommerce, web design, PR and branding as well as leading a team responsible for researching and creating new courses for delegates around the world. When I heard about Red Hot Penny and the great business and working culture here, I had no concerns about making the jump!
What clients have you worked with in the past?
This is my first agency role after a few years working internally so I’m still getting used to the differences!
Do you have any exciting ideas to bring to Red Hot Penny?
There are a few things up my sleeve that would be great to look at in the future, particularly from what I learned planning and managing events as we move into more work on outreach and get even more creative for our clients. I think Red Hot Penny are ambitious and flexible enough to do some really exciting things.
Why did you choose to join the Red Hot Penny family?
The friendly and talented team here and everything that we’re working on makes Red Hot Penny feel like a really fresh, quality place to work. The way that guys from every team work together to overcome challenges and satisfy clients is really educational for someone new to the industry like myself.
What clients are you working with at present?
Most of my time is spent on SanDisk and Lowepro’s presence for a number of massive online retailers but I’m branching out into our portfolio of fashion brands too.
Is there a sector you specialise in?
A large proportion of my previous role was marketing to the public sector and utilities so my background is mainly B2B. As an individual, I love technology so working with SanDisk and Vector Watch is a dream come true. Hopefully I’ll be able to use some of my International Business Degree as our clients become more and more global too.
Any exciting developments in your industry or things to look out for?
The way companies engage in ecommerce and digital marketing is changing rapidly as the world shrinks and mobile, specifically smartphone, usage grows. Advertising will need to be smarter as people are looking for a great and uncluttered user experience as they search and browse the web and the use of apps, drones and virtual reality to deliver content and products to people will be popular and influential.
If you're interesting in joining the Red Hot Penny team, we're always accepting applications. If you're an expert in your field we want to hear from you. Go to our careers section for more details.