Matt & Nat to work with Red Hot Penny



We are happy to announce that vegan accessory brand Matt & Nat has appointed Red Hot Penny to drive online sales through digital marketing and social media.

The idea behind MAT(T)erial and NATure came from the founder’s passion of the world that surrounds us. From the beginning, Matt & Nat have been committed to not using leather or any other animal-based materials in their designs. They consistently explore new innovative ways to remain eco-friendly by experimenting with different recycled materials such as nylons, cardboard, rubber and cork.

As part of the digital marketing project, Red Hot Penny will evaluate Matt & Nat’s current digital marketing performance with the goal to drive site-wide ecommerce sales, increase conversion rates and return on marketing investment. Red Hot Penny will also manage blogger outreach to increase the brand’s perception, optimise their site for search engines and launch a new Facebook account for France while managing all activity in the UK.

Matt & Nat have taken the fashion world by storm in recent years and are now stocked on websites such as ASOS, Urban Outfitters and Next. Their timeless and durable designs are a favourite with fashion bloggers across the globe and have revolutionised the way we think about vegan accessories. Matt & Nat’s Spring 2015 collection features their signature neutral tones as well as bright citrus and lilac injections of colour. Their latest collection went live at the beginning of February.

Paul Kohli, Matt & Nat's Ecommerce Manager said:

If we want to continue growing and expanding internationally, we need to maintain a progressive and a proactive approach in our marketing strategy. We feel that we are accomplishing this by spearheading a digital marketing project with Red Hot Penny in 2015. We have learned that by nurturing the marketing side of the business, we can benefit considerably in ecommerce and branding.”
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