Lipsy steps up Digital Marketing with Red Hot Penny


We're very excited to announce that British fashion brand Lipsy has appointed Red Hot Penny to drive online sales through digital marketing and social media channels.

Founded in London in 1988, Lipsy began trading as a wholesale fashion brand, going on to open concessions in department stores. In 2006, Lipsy.com was launched and has since become one of the UK’s favourite online fashion destinations, resulting in its acquisition by retail giant Next in 2008. A favourite with celebrities, Lipsy has collaborated with popular celebs such as Michelle Keegan and the Kardashian sisters.

As part of the Digital Marketing project, Red Hot Penny will evaluate Lipsy’s current paid and organic online marketing performance with the goal to drive site-wide ecommerce sales, increase conversion rates and return on marketing investment. Red Hot Penny will also provide social media consultancy and support to drive engagement across Lipsy’s already popular social media platforms.

The Lipsy brand has grown from strength to strength in recent years, reporting 61% growth in the most recent financial year. Stocking products from fashion brands such as Fiorelli, Little Mistress and Vera Moda, Lipsy now also offers low cost international shipping to over 90 countries worldwide, further driving the brand’s already impressive growth.

Speaking on the project, Red Hot Penny’s Head of Digital Marketing David Schulhof said “We are thrilled to be working with such a popular brand and are looking forward to working on a digital marketing strategy that will deliver great results.” 

Nicola Casey, Head of Ecommerce at Lipsy added:

With Lipsy’s new responsive website, we are prepared to develop our digital marketing strategy further. Red Hot Penny and their digital team were a clear choice due to their understanding of the brief, their impressive out of the box thinking and their ability to easily recommend tools and creative ideas.

To read more about our work with Lipsy take a look at our case study.

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