Creative clothing brand ISWAI chooses creative ecommerce agency Red Hot Penny to drive online sales through SEO and social media.
ISWAI was founded by Caggie Dunlop when she left E4’s hit reality TV show Made in Chelsea with the aim of offering young designers the opportunity to showcase their talents. Its intention was also to offer young women an alternative to high street fashion but still at affordable prices. Caggie herself has huge creative input and liaises with young designers as well as being the face of the brand.
ISWAI describes itself as a “free-spirited brand that marches to the beat of its own drum.” The ISWAI ethos draws on Caggie’s own personal style of “off-beat, not too perfect, but individual” pieces that encourage females to show their personality in the clothes they wear. The brand is now embarking on the second phase of its journey – developing into an aspirational lifestyle brand for young women.
Red Hot Penny will be working with ISWAI on their social media platforms, ensuring that the brand identity is properly emulated in content that not only engages readers, but gains coverage for their design studio of products. Red Hot Penny will also be aiding ISWAI with their search engine optimisation, helping their products to rank highly for their unique style and affordable price tags.
Caggie Dunlop and Sarah Rutherford said:
We are really looking forward to working with the talented team at RHP to help us grow ISWAI into an established, aspirational and affordable lifestyle brand for young women.