The UK’s premier supplier of inflatable products, Ingenious Inflatables, has tasked RHP with rejuvenating their current digital marketing strategy and website. We were referred by their parent company, SEKO Logistics.
Ingenious Inflatables have over 20 years’ experience in devising and delivering exceptional inflatable architecture for a vast array of PR and marketing events all over the world. With a client list that includes fashion house Chloé and car manufacturing giant Nissan, Ingenious Inflatables have become renowned for their contextually creative and bespoke products for corporate events, festivals and much more.
Described as ‘The UK’s Premier Supplier of Inflatable Products’, Ingenious Inflatables needed a new marketing website that represented them effectively and reflected their high-end positioning. Their impressive work and case studies needed to be communicated better than their previous site and the user experience had to be updated. Our SEO team worked closely with our designers to ensure every aspect of the site would perform perfectly and improve the enquiry conversion rate.
Alongside redesigning and building Ingenious Inflatable’s website, the brand requires marketing and PR support to raise awareness of their unique concept and work. Targeting experiential agencies who work between Ingenious Inflatables and the end client, our digital team are developing a plan through social media, content marketing and digital PR.
Peter Easterbrook, founder of Ingenious Inflatables said of the appointment:
The inflatable products industry is extremely competitive, so we needed an agency that truly understood our unique bespoke services and could help us stand out. Red Hot Penny have succeeded by creating a visual website that shows off the range, quality and size of the products we offer. We’re looking forward to injecting their PR strategy into our efforts and getting the brand out there.