Take part in a definitive Mobile Web study. It takes a maximum of 16 minutes to complete and we're contributing to charity for every completed survey.


Red Hot Penny is working on a unique field-study into attitudes to and engagement with mobile web. The findings from this study could change how designers and agencies design and deliver mobile websites for many years to come. This is the first study of its type specifically dedicated to smartphone browsing and will examine the concept of 'micro moments' (as identified by Google) and their impact on our smartphone browsing behaviour. 



How to take part

This study is split into three parts and will take you no more than 16 minutes – plus it’s for a good cause, as a charitable donation will be made with every completed survey! All you have to do is follow the link below from your smartphone, where you will be asked to complete a short survey to make sure you qualify for the study.

1.  To participate click here from your smartphone: http://smartphonewebstudy.eu/start-here/

2.  Read the instructions

3.  Complete the quick qualification questions

4.  Once qualified you will be forwarded to a test page featuring various images & facts

5.  Navigate the test page to find the answers to 5 questions

6.  Complete a brief multiple-choice survey on what you found

The whole process should take no longer than 16 minutes to complete.



How will your data be used?

Once the requisite data has been collected, Red Hot Penny will publish the full findings on its website and other platforms. Your participation will be invaluable in determining the future direction for mobile web implementation.

The project is led by Franco De Bonis, Head of Digital Solutions for Red Hot Penny. Should you have any questions about the project or if you wish to receive a copy of the results directly, please contact Franco at franco@redhotpenny.com.



N.B. We are not offering any prizes as this is a fully anonymous study. However, for every completed survey we will donate £0.075/€0.10/$0.11 to a chosen local charity/charities. If we achieve the full number of responses (1,200) we will double the contribution!

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