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Illustration: From Social to Stardom

Fashion illustrator Megan Hess, began her career in graphic design which evolved into art direction for some of the world’s leading design agencies. Hess promoted her drawings on her Instagram which led to her being snapped up by some of the world's leading luxury brands to illustrate for their campaigns. She is a true example of how social media can catapult someone to stardom.

In 2008 Hess illustrated the New York Times number one selling book Sex And The City - written by Candace Bushnell. She has since illustrated portraits for Vanity Fair and Time, created iconic accessories for Henri Bendel and illustrated the windows of Bergdorf Goodman in New York.

Her renowned clients include: Chanel, Dior, Tiffany & Co., Yves Saint Laurent, Vogue, Harpers Bazaar, Fendi, Ladurée, The Ritz Hotel Paris, Candace Bushnell, Michelle Obama, Cartier, Laduree, Montblanc, Balenciaga, Guerlain and Paspaley.

Another example of illustration being promoted on Instagram is French Fashion Blogger, Mademoiselle Stef. We have spoken with her on behalf of our client Matt & Nat who are interested in recruiting her to commission some illustrations of their latest collection. A collaboration which is very well suited. 

Examples of her work can be found here.

It is becoming a very popular connection as property developer Capco is hoping to redevelop Floral Street in Covent Garden into an upmarket fashion destination and has commissioned Canadian artist Donald Robertson - "the Andy Warhol of Instagram"  - to take over the shopping district with five bespoke pieces of artwork. 

From yesterday, a runway of five floral and fashion themed illustrations will be placed along Floral Street. The aim is to create buzz around the new "luxury" proposotion of Covent Garden, which will be bolstered with a new courtyard and flagship retail stores from 2017.

Donald Robertson's Instagram account can be found here.

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