This week in our "Day in the Life of…" feature, we catch up with Aaron Barefoot, our resident Search Marketing Consultant. Cue Golden Research Hours, relevant, naturally reading content and creativity.
Q) So Aaron, tell us, what does a typical day in the life of a Search Marketing Consultant look like?
A) Typically, I start my day by looking at the performance of our clients’ sites and looking out for any changes or issues that may have crept up overnight. This is usually followed by a Golden Research Hour that consists of reading as much as possible to ensure we are using current products, that everything we are doing follows best practices and we are doing all we can to drive sales and return on investment. At any given time of the day you’ll most likely find me delving into analytics or producing optimised content for a site.
Q) What is the best thing about your job?
A) I’d say the best part is the variety – as a Search Marketing Consultant, I get to look at all of the channels that work for a client, including social and content. And because of this, the work is always different and always engaging, and it allows for the opportunity for me to be creative too!
Q) Have you always wanted to work in search?
A) Yes - I started as a copywriter so the goal has always been to bring people to a site and have them interact with it and be engaged. The role here has really increased my search knowledge and I am learning something new every day.
Q) What would you say is the most difficult part about your job?
A) I would say that the most difficult part has to be finding web developers that have the time to implement changes – particularly when there’s tens of thousands of pages to a site! They’re very busy people and some of the urgent changes I find have to be implemented quickly.
Q) What is your advice for someone looking to improve their company’s search engine optimisation?
A) My advice would be to create content that helps your audience in their search and is relevant to them. Nowadays, the focus is less on keywords and more on your content being genuine and helpful and not simply saturated with keywords.
Q) What do you use to fuel the brain whilst at work?
A) Coffee, lots and lots of coffee!
Q) Has anything awkward/ funny/ embarrassing happened to you in your working life, whether at a previous company or ours?
A) Nothing embarrassing here yet (fingers crossed)! I’m sure come the next Christmas party, there will be plenty to add…
And finally, where do you see yourself in 5 years’ time?
A) In 5 years’ time, I’d like to be a Senior Account Manager who is constantly developing their search skills and knowledge.
Thanks very much, Aaron!
As we know, the rules of content are changing, and Aaron has confirmed for us that hitting as many keywords in as short a piece of copy just isn’t the Google-approved practice anymore.
Check back for our next “Day in the Life Of…” feature, where we’ll be getting to know Craig Poole, our Senior Developer and UX Specialist.