Bureau Direct, the home of high quality stationery, has chosen RHP as their search marketing agency. The account was won following a pitch by RHP’s Business Development Manager.
Bureau Direct is a family owned and run business that is independent, dedicated and responsive. They offer stylish and colourful stationery for both B2B and B2C clientele. The original Bureau Direct shop was opened in 1995 in Covent Garden, London. Since then, the online store was launched in March 2003 and in 2004 the brand decided to concentrate on the website and online trading.
Following this decision, the online store for Bureau Direct has gone from strength-to-strength offering a unique mixture of stationery equipment. To grow further, Bureau decided to bring in Red Hot Penny to handle their search engine optimisation strategy.
In-depth competitor analysis and research into the swamped market will be performed by Red Hot Penny to give Bureau Direct the opportunity to streamline their brand identity. A complete overhaul of their new site is going to determine where they could be losing sales, and these issues can then be rectified. Our team will re-evaluate their current website to give them the best chance of increasing their conversions.
Dominic Irons, founder of Bureau Direct said of the appointment:
The main reason we decided to choose Red Hot Penny was because they offered more than just SEO. They take into consideration who is being targeted and what happened to them when they landed on our site. It will help ensure that we were getting the right customers to the site and making the most of them. For me, it was important to put SEO work into the broader context of the customer journey.