A New Chapter


Full service ecommerce agency, Metakinetic, has become part of the SEKO Logistics group of companies, joining forces with creative design agency Red Hot Penny. 

The unification of the two agencies was borne out of an industry need for a creative ecommerce agency that could offer a complete solution for growing retailers. As part of the SEKO Logistics group of companies, the newly formed agency will combine its extensive experience in creative design, ecommerce technology and digital marketing, with SEKO’s global warehousing and fulfilment operations, providing a truly end-to-end solution for growing retailers.

Darren Bull, Co-Founder of Metakinetic and Managing Director of Red Hot Penny said:

We are at the beginning of a new chapter for our business, which has historically been all about the technology. Combining our passion for tech, with Red Hot Penny’s unrivalled creative expertise and SEKO’s logistics offering means that we are providing something quite unique in the industry.

Branded as Red Hot Penny, the agency will be concentrating its efforts on distinguished retail clients from a variety of sectors, including luxury goods, the arts and fashion brands. Already boasting a portfolio of clients that includes Rolex, Bodas, Claudia Schiffer, River Island, Merc and Larsson & Jennings, Red Hot Penny will tailor its offering to provide unique, high-performance solutions that challenge the boundaries of traditional ecommerce.

Jason Thomas, Creative Director of Red Hot Penny said:

We are already experiencing significant demand for our holistic approach to ecommerce; retailers want an agency that will grow with them as they extend beyond the UK market and capitalise on overseas opportunities. Our distinctive and agile offering allows us to support them throughout their journey. 
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