Our Story

Red Hot Penny is a creative ecommerce agency specialising in end-to-end solutions for online retailers. We use imagination and emerging technologies to influence brand perception and increase conversions. 

Our innovation is matched only by our technical expertise, meaning we work with distinguished retailers to develop high-performance online experiences that challenge the boundaries of traditional ecommerce.

Alongside our extensive experience in ecommerce, our strategic partnership with global fulfilment provider SEKO Logistics means we can go deeper. With Red Hot Penny’s digital services, SEKO’s global logistics solutions and our own ecommerce platform we are able to provide retailers with the opportunity to achieve huge success.

We call this holistic approach Connected Commerce.

Creative End-To-End Solutions For Retailers.

We love what we do, and we only ask the best creative and digital talent to join us.

Our four experienced partners and directors lead our handpicked team of digital thinkers.

Darren Bull

Partner & Managing Director

Darren has extensive experience in the ecommerce sector spanning over two decades. He works closely with the development team to enhance our platform roadmap with features that remain at the forefront of the industry.

As well as consulting with online retailers, Darren has led highly technical and increasingly complex projects for B2C and B2B brands looking to enrich and expand their marketing strategies.

Darren is a Sage Pay Business Expert, helping retailers increase their success online, and has advised brands including M&S, LowePro, Bodas, Les Mills and Andertons Music Co.

Jason Thomas

Partner & Creative Director

Jason has over 15 years’ experience working within the design industry, and has worked with some of the world’s leading brands to develop and deliver creative solutions for both online and offline audiences.

Both a creative and strategist, Jason has a proven track record for devising unique design concepts that meet and exceed brand and customer expectations.

Jason’s clients have included Rolex, Claudia Schiffer, Jimmy Choo, Whistles, All Saints, White Cube, V&A and Brighton Dome & Festival.

David Mash

Partner & Operational Director

David leads our technical team, and is constantly seeking to push the boundaries of web technology to create agile and robust infrastructures that meet the most complex of client requirements.

A great problem-solver, David has advanced technical knowledge of SQL, ASP, ASP.net and VB systems and many years’ experience managing large-scale implementations from conception through to launch.

David pairs strategic technical thinking with strong business acumen, and has delivered commercially focused technical solutions for clients including River Island, Warners Group Publications, SanDisk and M&S.

David Schulhof

Partner & Digital Marketing Director

David is responsible for our fast-growing digital marketing team which has participated strongly in the overall progression of Red Hot Penny. Leading a team that has grown considerably since he joined, David encourages reaching the all-important goal of helping our clients increase brand awareness and profitability online.

Combining his team’s digital marketing experience spanning decades, David prepares and delivers global marketing strategies to clients across all areas with the aim of attracting, engaging and converting new customers to drive revenue. 

David’s specialities cover a wide range of sizes and sectors from well-known fashion retailers to wearable technology start-ups. He is actively involved in devising and shaping digital strategies for clients including Vector Watch, Lipsy and Taylor Morris.